Trillium Brand

Design Standards

Trillium Health Centre has established itself as a health care innovator and driver of change. As we surge ahead in our mission to transform the health care experience with new patient-centred programs, services and facilities, our accomplishments reflect the ambition, commitment and excellence of our staff, physicians and volunteers. More importantly, they stem from a compelling desire to provide
our patients with an exceptional health care experience.

The Trillium Health Centre logo is a visual symbol of that experience – of everything we are as a health care organization. To those who come to us for care, and to those who seek our expertise at every level, it represents a commitment to innovation and excellence – a reflection of our vision as an organization and of our values as a team of dedicated and highly motivated professionals.

Trillium’s logo has become increasingly significant as the hospital’s growing reputation continues to attract new employees and donors, and bring enhanced opportunities for marketing our innovations, presenting at major conferences, and engaging in new partnerships. Every one of us at Trillium is accountable for preserving and maintaining the integrity of that identity.

Our design standards have been developed to assist you in appropriate applications of our logo. These standards apply to anyone who uses the Trillium name and logo, including employees, physicians, volunteers, students, partners and suppliers. Whether the logo is applied to signage, PowerPoint presentations, poster presentations, print materials, promotional pieces or video productions, these guidelines will serve to preserve the look and feel of our identity no matter how or where it is applied.

Visual System

Trillium Health Centre produces a variety of communication vehicles every year for many initiatives and different departments.  The importance of maintaining a consistent brand identity across all these marketing materials is aided with the use of Trillium's visual system.  Just as Trillium's logo is an integral part of the Trillium brand, so is the visual system.

The visual system integrates all the graphic components, including the Trillium logo, the primary typography, colour palette, and imagery into a cohesive look or style that is unique to Trillium.  The combination of these visual elements further enhances Trillium's brand recognition, while communicating our values and our voice to build an emotional connection with our audiences.