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Newsroom
News Release
January 30, 2009
Mississauga Tim Hortons support Trillium Health Centre and Hazel McCallion
63 locations to feature “I Heart Hazel” campaign on digital menu boards
Mississauga, ON – Tim Hortons is showing how much heart they have for Trillium Health Centre and Mayor Hazel McCallion by bringing the “I Heart Hazel” campaign message to in-store and drive-through digital menus.
The “I Heart Hazel” campaign challenges the community to demonstrate their love, appreciation and respect for Mayor McCallion – in other words, to show the Mayor some heart – by making a donation to the Hazel McCallion Centre for Heart Health in her honour.
“Tim Hortons is proud to support the Trillium Health Centre,” said Bill Moir, chief brand and marketing officer, Tim Hortons. “Both Trillium Health Centre and Mayor Hazel McCallion have made a huge difference in the lives of the people of Mississauga.”
From now through February, all 63 Tim Hortons locations across Mississauga will including images of Mayor Hazel McCallion dressed in surgical scrubs, encouraging them to support local cardiac care.
Trillium Health Centre Foundation’s goal is to raise $15 million for the Hazel McCallion Centre for Heart Health, using the funds to upgrade essential medical equipment, build a more robust technological infrastructure, and initiate new programs and research to improve patient treatments.
“When someone requires lifesaving cardiac care, it is important that it is delivered quickly within minutes of home or work,” says Janet Davidson, O.C., president and CEO, Trillium Health Centre. “The proceeds of this campaign will stay in our community, and we’re so grateful to Tim Hortons – a leader in community initiatives – for their partnership in advancing our awareness efforts.”
The “I Heart Hazel” campaign features a dedicated website, www.ihearthazel.com, where visitors can make their donation and learn more about the campaign. Donations can also be arranged by contacting Trillium Health Centre Foundation at 905.848.7575.
Tim Hortons Overview
Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee and donuts, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches and fresh baked goods.
About Trillium Health Centre
Trillium Health Centre is one of Canada’s largest community hospitals with regional programs in cardiac, stroke, neurosurgery, orthopaedic, and sexual assault and domestic violence services. Housing a model ambulatory care centre and the largest free standing day surgery centre in North America, Trillium serves more than one million residents in Peel and West Toronto and from other communities across Ontario. With the continued support of the Trillium Health Centre Foundation, the hospital’s fundraising arm, the two-site facility is attracting international attention for its innovative approach to providing health care services and has received numerous national awards for quality and innovation. For more information, visit www.trilliumhealthcentre.org.
Photos
Tim Hortons’ in-store support of Trillium Health Centre’s “I Heart Hazel” campaign
Photo 1:
Mayor Hazel McCallion toasts Tim Hortons’ support of Trillium Health Centre Foundation with Kim Warburton, Trillium Health Centre Foundation chair and Nick Javor, senior vice president of corporate affairs for Tim Hortons, as in-store screens promote Trillium Health Centre Foundation’s “I Heart Hazel” campaign.
Photo 2:
Mayor Hazel McCallion gets a morning coffee to go from Tim Hortons store owner John Burgess, as in-store screens promote Trillium Health Centre Foundation’s “I Heart Hazel” campaign.
High Resolution shots are available upon request.
Please credit “Tim Hortons and Trillium Health Centre Foundation”
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Media
Contacts:
Tim Hortons
Rachel Douglas
Director, Public Affairs
905-339-6277 or
douglas_rachel@timhortons.com
Trillium Health Centre Foundation – I Heart Hazel Campaign
Larry Roberts
Media Relations Consultant, at
905.848.7580 ext. 3832 or
lroberts@thc.on.ca.
Deborah Trouten at
416.485.2412 or
detrouten@dakota-comm.com
Lisa Francis at 416.573.1973