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Newsroom
Media Advisory
October 20, 2011
ATTENTION: NEWS / HEALTH / DIVERSITY / LIVING EDITORS
Calling all heroes: Trillium Health Centre Foundation shines the “Hero signal” as a call for everyday heroes
Community encouraged to tweet sightings of the “Hero signal” and share stories of health care heroism for a chance to win a grand prize
MISSISSAUGA / WEST TORONTO, ON (October 20, 2011) – Local community members in the Mississauga and West Toronto area will experience the “Hero signal” tonight. It is Trillium Health Centre Foundation’s reminder to the community to share their stories of heroism to honour those individuals who make an impact on our health care every day.
A newly-created Giving 110% Heroes website provides the community with an outlet to share incredible stories of local, everyday heroes who have made a difference in our health care. In addition to recognizing these heroes, a special prize is available for those who share their story. Submissions will be entered into a draw to win the grand prize of free Tim Hortons coffee for a year. Those who tweet their Hero signal sightings have a chance to win a Tim Hortons gift card.
WHAT: A travelling projected Hero signal
Just like a bat signal, the Hero signal will feature Trillium Health Centre Foundation’s Giving 110% logo, calling all citizens from the Mississauga and West Toronto community to share their stories of everyday heroes who positively impact health care in the community.
WHEN: Today – Thursday, October 20, 2011
6:30 p.m. to 10:30 p.m.
WHERE: The Hero signal will appear at various locations in Mississauga and Etobicok
START TIMES (approximate):
| • 6:30 p.m. | Trillium Health Centre-Mississauga: North side, Ambulance bay wall 100 Queensway West, Mississauga ON, L5B 1B8 |
| • 7 p.m. | Square One Shopping Centre: Southwest corner (by The Bay, Goodlife Fitness, BMO, Earls - across from parking garage) |
| • 8 p.m. | Sherway Gardens Mall: Southeast corner (East of Sporting Life, West of Pickle Barrel) The West Mall, Etobicoke ON, M9C 1B8 |
| • 8:45 p.m. | Trillium Health Centre-West Toronto: North side |
| • 9:15 p.m. | Cineplex Queensway: North side of building |
NOTE: Signal will be projected until approximately 10:30 p.m.
MEDIA AVAILABILITY/PHOTO OPPORTUNITIES:
Steve Hoscheit, president & CEO, Trillium Health Centre Foundation, will be available for interviews and photos at Trillium Health Centre-Mississauga, Square One Shopping Centre and Sherway Gardens Mall. Tara Brooks, former Trillium patient and video participant on the Trillium Heroes website, will be available with baby Caleb at Sherway Gardens Mall for photos and/or interviews.
WHO: Heroes from all different walks of life. Whether they are a patient, donor, volunteer, physician, colleague, friend or family member, we want to celebrate those who demonstrate heroism in our health care system.
WHY: The Hero signal is the Foundation’s reminder to the community to share their stories, so we can honour those individuals who make an impact on our health care. Trillium Health Centre Foundation has long been celebrating local community members who go above and beyond for the health care of their community, and we know there are more stories to tell!
HOW: Keep an eye out for the Hero signal. Tweet the sightings to @TrilliumHealth so others are reminded of heroes they may know. Please visit the Trillium Heroes website at www.trilliumgiving.ca/heroes to share your story.
For more information about the Giving 110% campaign or about Trillium Health Centre Foundation’s Giving 110% heroes outreach, visit www.trilliumgiving.ca/heroes or get in touch with one of the media contacts below.
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Giving 110%, the largest campaign in Trillium Health Centre Foundation history, is inspired by Trillium staff, physicians donors and volunteers who go above and beyond to provide quality health care. Community support will help the Foundation raise its goal of $110 million for essential, hospital-wide priorities at Trillium Health Centre.
Media Contacts:
Allison Trenholm
Marketing & Communications Manager
Trillium Health Centre Foundation
905-848-7580 ext. 2946
atrenholm@thc.on.ca
Amy Raposo
Communications Assistant
Trillium Health Centre
905-848-7580 ext. 3299
amraposo@thc.on.ca
Larry Roberts
Media Relations Advisor
Trillium Health Centre
905-848-7580 ext. 3832
lroberts@thc.on.ca