Trillium In The News

The Mississauga News

Hospital calendars will help patients

Dec 26, 2001

Patients will be the beneficiaries of a new fundraising calendar produced by the Trillium Health Centre and The Mississauga News.

Proceeds from the sale of the glossy 2002 calendars -- which feature colour photographs of Trillium Health Centre's Mississauga and Etobicoke sites and of surgeons and nurses performing their duties -- will go directly to improving the comfort of patients, hospital officials say.

"Everything from comfortable bedside chairs to cheerful art work in patients' rooms," said Susanna Smith, Trillium Health Centre's director of public relations. "Those are things that don't always get priority, but that make a huge difference."

The Mississauga News produced 3,500 of the calendars, which are now on sale for $5 apiece inside the hospital gift shops at Trillium Health Centre's two locations.
Smith said the partnership between the health centre and The News is a worthwhile one.

"It's a wonderful community-spirited collaboration that really works well," she said. "It's a great cause and the calendars would make great gifts."

Smith added the photographs inside the calendars, provided by Trillium Health Centre, "give people a sense of what goes on at the hospitals."

The News also sold a series of business card-sized advertisements, which appear throughout the calendar.

The News' Classified Sales Manager Teresa Deluca said any initiative that supports hospitals is a positive for the community.

Deluca said The News plans to partner with Trillium Health Centre again next year to produce similar calendars for 2003.

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